Kiindred

https://www.kiindred.co/
Kiindred is a parenting content platform founded by Emmy Samtani, who developed the concept after becoming a mother. The platform emerged from her experience as a new parent and what she perceived as a gap in parenting content for millennial parents. This gap led to the development of Kiindred as a response to what the founders saw as a disconnect between traditional parenting resources and the needs of the younger generation of parents.

Source: DPA

Last updated date: January 2026

Location:
Australia
Year the organization started publishing:
2015
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Lifestyle
Health and well-being
Journalism genres:
Reviews
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Solutions or constructive journalism
Explanatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Social media platforms
Mobile app
Facebook
Instagram
Tiktok
LinkedIn
Pinterest

Audience and reach

Social media audience

Facebook number of followers:
2,800
Instagram number of followers:
35,700
YouTube number of followers:
43,200
Tiktok number of followers:
5,585

Management and team

Founders

Female:
1
Male:
1
Founders:
Emmy Samtani
Directors:
Emmy Samtani, Sabir Samtani

Team

Full-time employees:
16
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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