KYKY is a lifestyle media outlet publishing long-form journalism and visual pieces that go way beyond fashion, film reviews, and bar crawls.
The online magazine also covers issues on education, Belarusian national identity, politics, financial literacy, and equality. Its team is young, urban, and educated, as are its readers. The newsroom and its audience define the magazine's tone of voice: friendly but not too familiar, clever but not academic.
KYKY is very active on social media. As a website with a strong visual ethos, it produces content that is well suited for Instagram, YouTube, and other visually dominant social media channels.
The website is currently banned and pronounced "extremist" by Belarusian authorities.
Source: Oasis Europe
Last updated date: November 2025
Why is this profile included?
This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.