La Direkta

It is an alternative, popular and independent communication collective, born from collective experiences and horizontal organization, which seeks - through conscious entertainment - to make visible, show, inform, denounce and express the facts that touch in different ways the sensitivities of the residents who inhabit this and other territories. It is a small medium that seeks to confront the (mis)information in which the large media emporiums have immersed us, where the voice of those from below is always silenced and questioned by traditionalist journalism. From there we position ourselves as the megaphone for people who feel that they have no voice and who need a space to give their opinion, criticize and question the hegemonic realities that surround them. Our communication proposal also implements various aesthetic and discursive techniques and bets, with which we can reach different populations in an attractive, entertaining and clear way, seeking to generate critical reflections on their realities and thus facilitate the generation of concrete proposals for the improvement of their living conditions.