La Region (www.laregion.bo) is the first media specialized in the environment, indigenous communities and responsible tourism in Bolivia.

In 2009, journalist Doly Leytón Arnez began a personal trip through some protected areas in Bolivia. On the tours, she was impressed by the natural beauty of the country and, at the same time, she became aware of the environmental problems faced by these reserved territories.

At the same time, she realized that the indigenous communities had ecotourism projects that failed due to lack of promotion or dissemination. Therefore, over the next two years, Doly decided to immerse himself in this way of traveling that respects the environment and promotes the development of local communities. Through this experience, he was able to better understand the importance of conservation, sustainability, and the contribution of indigenous peoples to these processes.

Later, in 2012, with that motivation, new awareness and perspective, he founded La Región, the first native digital media in Bolivia specialized in the environment, indigenous communities and ecotourism.

For seven years, the media managed to position itself and establish an editorial line that until then did not have a specific focus in the country. For this reason, in 2019, the arrival of fellow journalist Rocío Lloret Céspedes allowed us to deepen that base and provide greater quality and usefulness of the content.

The work team that has been formed between Rocío and Doly has turned La Región into a reference in the coverage of environmental and ecotourism issues in Bolivia. The outlet has published investigations on deforestation, pollution, forest fires, climate change, as well as stories about indigenous communities and sustainable development.

The Region has had a positive impact on Bolivian society and its work has contributed to the protection of the environment and the development of local communities. In the same way, it has inspired other journalists to cover the topic.

Source: SembraMedia

Last updated date: November 2025

Location:
Santa Cruz de la Sierra, Bolivia
Year the organization started publishing:
2012
Languages:
English
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Environment
Economy and business
Lifestyle
Entertainment and culture
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Live coverage of events
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
27,100
Twitter number of followers:
1,457
Instagram number of followers:
1,241
YouTube number of followers:
371
Tiktok number of followers:
1,256

Management and team

Founders

Female:
3
Male:
0
Founders:
Doly Leytón Arnez, Patricia Gonzales, Cecilia Requena Gallo
Directors:
Doly Leytón Arnez: Directora General Rocío Lloret Céspedes: Directora de Contenidos

Team

Full-time employees:
4
Part-time employees:
0
Freelancers or consultants:
8
Volunteers:
6

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants from Google
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Training services for other clients
Technology development services
Content development for other media
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Other
The second most important revenue source reported:
Event ticket sales

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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