La Serena Online

http://www.laserenaonline.cl

La Serena Online is an independent online news newspaper that was created as a result of the need to find news about the Coquimbo Region in a truthful and reliable manner, not only covering serious aspects, but also news that does not have sufficient coverage for the community. That is why this digital newspaper seeks to integrate regional society so that they feel identified with them.

After 10 years of experience, we managed to have the "Communicate with Equality" certification, delivered by the Government of Chile and UN Women. This allows us to communicate without prejudices, stereotypes and under equal conditions for women.

Our work team is made up of a small group of professionals from various areas, independent, ordinary citizens, without political color; wanting to inform people in their community. The diversity of professionals who work in this medium makes up a global vision that goes far beyond the technical and focuses rather on the practical, which causes its readers to identify with the news that is disseminated. In this way: teachers, computer scientists, cameramen, psychologists, nutritionists, veterinarians and journalists; They provide greater veracity and precision to the news.

Source: SembraMedia

Last updated date: January 2026

Location:
La Serena, Chile
Year the organization started publishing:
2013
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Región de Coquimbo

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Technology
Sports
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Gender
Journalism genres:
Information services
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Social media platforms
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
81,000
Twitter number of followers:
225,800
Instagram number of followers:
50,000
YouTube number of followers:
5,555
Tiktok number of followers:
3,000

Management and team

Founders

Female:
0
Male:
0
Founders:
Juan Esteban Pulgar Howes
Directors:
Carolina Irene González Balcázar

Team

Full-time employees:
1
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
3

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Memberships
The primary source of revenue reported by media leaders:
Branded content or native advertising
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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