La Voz de Maipú is a hyperlocal media outlet established in the commune of Maipú, the second most populated in Chile. Founded with the purpose of informing, educating and generating local public opinion, it has become the main information reference in the western area of ​​the Metropolitan Region. Founded in 2004 (previously called El Pastiche), this independent media is distinguished by its commitment to rigorous and close journalism, focusing on issues of local interest such as politics, society, culture and citizen complaints. The mission of La Voz de Maipú is to deliver truthful, timely and relevant information, promoting informed debate and citizen empowerment. Its main objective is to connect the community with its environment, highlighting the stories that really matter and making local problems visible from an inclusive and transparent perspective. Recognized at the local and national level, LaVoz de Maipú has received notable mentions for its coverage of issues of public interest and its work in promoting transparency in municipal management. In addition, its innovative approach in the use of digital tools has allowed it to attract a diverse audience, consolidating an active and participatory online community. La Voz has received funds from Google News, has been a finalist for the Journalism of Excellence Award (2019) and its founder, Nicolás Aravena, has participated as a jury for the same award, choosing the best in digital journalism. With a monthly audience that exceeds 350,000 visits, La Voz de Maipú has been able to adapt to digital trends, implementing multimedia content such as podcasts and publications optimized for social networks such as Instagram, TikTok and YouTube. Its team combines journalistic experience with the use of cutting-edge technology to produce high-quality content, ensuring a significant impact on the commune. La Voz de Maipú is more than a means of communication; It is a space for meeting and dialogue for Maipucinos, which encourages the active participation of its readers in building a better community.

Source: SembraMedia

Last updated date: April 2025

Location:
Maipú, Chile
Year the organization started publishing:
2004
Languages:
Spanish
Type of coverage:
Hyperlocal
Area of coverage:
Maipú, Santiago (CL)

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Politics
Technology
Economy and business
Lifestyle
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Gender
Feminism
LGBTIQ+
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
107,000
Twitter number of followers:
13,100
Instagram number of followers:
52,300
YouTube number of followers:
22,600
Tiktok number of followers:
900

Management and team

Founders

Female:
1
Male:
3
Founders:
Nicolás Aravena
Directors:
Bárbara Espinoza - Directora & Editora, Nicolás Aravena - Product Manager, Felipe Moraga - Gerente Comercial

Team

Full-time employees:
3
Part-time employees:
1
Freelancers or consultants:
3
Volunteers:
1

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Audience support / reader revenue
Grants from private donor organisations
Grants from Google
Grants from Meta
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content development for other media
Content development for other non-journalistic companies
Memberships
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Advertising sold by an external agency
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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