Making Money Simple

https://www.francescook.co.nz/

Making Money Simple is a platform set up by Kiwi journalist and educator Frances Cook in 2024. She started her career as a journalist specialising in crime reporting, before moving into politics and then finance and business. She describes herself as a reformed money mess, who went from being stressed about money, to now being a qualified financial advisor, specialising in investments. Cook has also written two books on personal finance, published in 2019 and 2022. Both Building her own independent platform was driven by a desire to help New Zealanders remove the stress associated with money and achieve financial freedom. As a financial commentator, she contributes to many of the country's biggest media outlets across online, print and on the radio. She produces explainers and content about financial and economical news on her social media channels in forms that are easy to understand. Throughout her career she has been recognised with awards for her work, including for her previous podcast, Cooking the books. Cook is also an international keynote and TedX speaker.

Source: Project Oasis New Zealand

Last updated date: March 2026

Location:
Auckland, New Zealand
Year the organization started publishing:
2024
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Economy and business
Entrepreneurship
Economy and finance
Journalism genres:
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
22,000
Instagram number of followers:
91,000
YouTube number of followers:
1,360
Tiktok number of followers:
113,100

Management and team

Founders

Female:
1
Male:
0
Founders:
Frances Cook
Directors:
Frances Cook

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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