Yerba is a variant of the feminine name herb, which is used to name plants with tender stems, according to the Royal Spanish Academy. The Herbarium of the Public University of Navarra defines bad weed as “a plant that grows in a place where it is not wanted to grow.” In nature, weeds are resistant species that grow in difficult climates and ecosystems. And although some have benefits for human health, they are eliminated every time they sprout in gardens and crops, because they are considered bad.

As in nature, in today's reality, MalaYerba is that kind of unwanted journalism, which reveals environmental destruction, social inequalities and corruption related to the dispossession and change of land use. That journalism that the economic and political elites have silenced in the media spaces, selling that silence in the form of "development".

In these hostile ecosystems, MalaYerba was born: a production company of journalistic projects specialized in socio-environmental problems in the Central American region. The purpose of which is to contribute to the environmental governance of each country.

Journalism and other herbs

La MalaYerba is an autonomous and free project. Whose priority is to tell stories of human beings facing nature in the era of the Anthropocene and the climate crisis. Transmedia narrative will be the channel to establish an agenda that talks about: environmental democracy, climate conflicts, environmental defenders, renewable energies, environmental legislation, protected areas, threatened species, neocolonialism, environmental predators, megaprojects, water crisis, among other topics of social importance.

La MalaYerba travels through territories looking for characters, scenarios and problems. Promotes environmental journalism with a gender focus, based on investigative and data journalism.

Source: SembraMedia

Last updated date: November 2025

Location:
San Salvador, El Salvador
Year the organization started publishing:
2021
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Environment
Politics
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Gender
LGBTIQ+
Refugees
Journalism genres:
Reviews
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Fact-checking
Tech platforms and other mediums used:
Website
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
1,300
Twitter number of followers:
6,220
Instagram number of followers:
1,449
YouTube number of followers:
417
Tiktok number of followers:
5,754

Management and team

Founders

Female:
1
Male:
0
Founders:
Carolina Amaya
Directors:
Carolina Amaya

Team

Full-time employees:
1
Part-time employees:
1
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Google Adsense
Content development for other media
The primary source of revenue reported by media leaders:
Content development for other media

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t have a sexual harassment or institutional violence policy

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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