MALEVA is a digital culture and lifestyle magazine founded in 2012, based in Buenos Aires. Under the motto #LindaVida, it has positioned itself as a reference medium to explore trends in gastronomy, art and travel, both in the Argentine capital and in the rest of the country. With a team made up of young journalists, the medium is characterized by offering reliable information combined with a fresh and innovative look. Although in the beginning the focus was on written journalism, in recent years MALEVA has expanded its proposal towards audiovisual production. This includes incorporating videos and a strong presence on platforms such as YouTube, Instagram, Facebook and Twitter. This multi-platform approach seeks to provide its audience with a comprehensive experience, which not only informs but also inspires and stimulates curiosity. MALEVA is differentiated from other similar projects by its journalistic rigor. Each piece is created based on meticulous research, interviews with protagonists and a genuine commitment from the editorial team. This approach has allowed it to establish itself as a benchmark within the lifestyle field. The MALEVA team is made up of journalists specialized in areas such as gastronomy, art and travel, whose names are recognized in their respective fields. This passionate collective is responsible for the distinctive content that characterizes the medium. MALEVA is defined as a content ecosystem that includes articles, videos and an active presence on social networks. In each of these formats, the magazine maintains high standards of quality and innovation, prioritizing the experience of its audience.

Source: SembraMedia

Last updated date: April 2025

Location:
Buenos Aires, Argentina
Year the organization started publishing:
2012
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Technology
Lifestyle
Entertainment and culture
Journalism genres:
Interviews and reporting
Information services
Journalism coverage types and techniques:
Live coverage of events
Tech platforms and other mediums used:
Website

Audience and reach

Social media audience

Facebook number of followers:
35,292
Twitter number of followers:
3,455
Instagram number of followers:
137,000

Management and team

Founders

Female:
0
Male:
2
Founders:
Santiago Eneas Casanello
Directors:
Santiago Eneas Casanello

Team

Full-time employees:
3
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event ticket sales
The primary source of revenue reported by media leaders:
Branded content or native advertising
The second most important revenue source reported:
Local advertising sold by own team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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