Mamamia is an Australian news, opinion and lifestyle website targeted at women. Founded in 2007 by former magazine editor Mia Freedman as a blog, the site has developed into an online platform covering women's issues and perspectives on various topics, featuring content from over 100 contributors.

The company creates content across written, podcast and video formats. Mamamia operates a Lady Startups initiative promoting women's businesses and contributes a portion of profits to education programs for disadvantaged girls.

Mamamia covers topics from personal situations like coercive control to experiences such as body image and fashion. Their content includes personal stories, such as experiences like pregnancy loss, and cultural issues affecting women. The company discusses relationships, beauty standards, and social expectations, including non-traditional relationships and beauty industry standards.

Source: DPA

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2007
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Gender
Feminism
LGBTIQ+
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Facebook
Instagram
Tiktok
LinkedIn
Pinterest

Audience and reach

Social media audience

Facebook number of followers:
1,300,000
Twitter number of followers:
719
Instagram number of followers:
396,000
YouTube number of followers:
1,350
Tiktok number of followers:
111,600

Management and team

Founders

Female:
1
Male:
0
Founders:
Mia Freedman
Directors:
Mia Freedman, Rebecca Jacobs, Holly Wainwright, Gemma Garkut

Team

Full-time employees:
100
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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