Man Of Many

https://www.manofmany.com
Man of Many is Australia’s largest men’s lifestyle site and the country’s first 100% carbon neutral digital publisher. With more than 2 million monthly readers and more than 900,000 social followers, the outlet provides premium yet approachable content that resonates on a global scale. Proudly independent since 2012 and award-winning, Man of Many is dedicated to its purpose of empowering people to make positive investments in themselves and their communities.

Source: DPA

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2012
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
Canada
New Zealand
United Kingdom
United States

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Entrepreneurship
Journalism industry
Journalism genres:
Reviews
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Telegram
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Pinterest
Twitch
Reddit
Podcast
YouTube
Vodcast or other video platforms

Audience and reach

Social media audience

Facebook number of followers:
213,000
Twitter number of followers:
46,400
Instagram number of followers:
301,000
YouTube number of followers:
40,600
Tiktok number of followers:
110,800

Management and team

Founders

Female:
0
Male:
2
Founders:
Scott Purcell, Frank Arthur
Directors:
Nick Hall: Editor-in-Chief​, Elliott Barsby: Commercial Director,​ Harry Parsons: Head of Branded Content​, John Guanzon: Head of Social

Team

Full-time employees:
16
Part-time employees:
5
Freelancers or consultants:
20
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from Google
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising for local governmental entities
Event sponsorships
YouTube channel income
Services for clients and other private corporations
Training services for other clients
Memberships
Website subscriptions
Newsletter subscriptions
Event ticket sales
Products and ecommerce
Sales of t-shirts, hats, and other products
Sponsorships on social media
Newsletter advertising or sponsorship
Content syndication/ licensing
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Audience support / reader revenue

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Publishes a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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