Manly Observer

Manly Observer is an independent, hyperlocal online news platform dedicated to providing non-sensationalist coverage of Sydney's lower Northern Beaches, particularly from Manly to Dee Why. Founded in 2020 by journalist Kim Smee, the platform emerged in response to the community's need for clear and reliable information during the onset of the COVID-19 pandemic, especially after the local 100-year-old newspaper ceased its print edition and moved behind a paywall. Initially starting as an Instagram account sharing essential updates, Manly Observer quickly gained popularity, leading to the launch of its website in December 2020. The platform focuses on delivering frank, fair, and free news, aiming to be a useful resource for the community by providing relevant information and support, particularly during crises.

Source: LINA

Last updated date: March 2026

Location:

Sydney, Australia

Year the organization started publishing:

2020

Languages:

English

Type of coverage:

Hyperlocal

Area of coverage:

Manly

Founders

Female:

Male:

Founders:

Kim Smee

Directors:

Kim Smee

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Manly Observer

Management and team

Founders

Team

Business structure and revenue sources