Marketingdirecto.Com

http://www.marketingdirecto.com
MarketingDirecto.com, created in 1999, is a portal specialized in marketing, advertising, media and technology information. A pioneer in this field, it has become the leading portal of the sector in Spain and one of the main references in Latin America. The medium has been a reference for many years in the organization of disruptive marketing and advertising events in Spain and abroad. The website also has a wide following on social networks, where it was also very active from the first moment. In addition to the portal, MarketingDirecto.com also has an event organization division, MarketingDirectoEventos.com, which since 2011 has organized a significant number of its own events in some of the main cities in Spain and other Latin American countries, in which leading international professional speakers from the sector participate. Among its sources of income are display and native advertising, event sponsorship and the organization of external events. In addition to the MarketingDirecto.com website, the project also has with two event websites (MarketingDirectoEventos.com and www.the-future-of-advertising.com) and, since the beginning of 2016, with the webinar portal MarketingDirectoSchool.com, which offers training on marketing, advertising and trends in the sector.

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Last updated date: March 2025

Source: SembraMedia

Location:
Madrid, España
Year the organization started publishing:
1999
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Spain
Argentina
Bolivia
Canada
Colombia
Costa Rica
Mexico
Peru
Uruguay

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Technology
Entertainment and culture
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms

Audience and reach

Social media audience

Facebook number of followers:
380,000
Twitter number of followers:
418,200
Instagram number of followers:
54,600
YouTube number of followers:
32,100
Tiktok number of followers:
4,800

Management and team

Founders

Female:
0
Male:
0
Founders:
-
Directors:
Javier Piedrahita

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Branded content or native advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Doesn’t have a complaints policy
Publishes up to date information about its team
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