Média Prime Mag is a digital magazine from Abidjan that covers Ivory Coast’s culture and entertainment industry and the broader African creative scene. Publishing in French, it delivers news, interviews, portraits, dossiers and field reports on music, film, television and live performance. The outlet follows the country’s major cultural fixtures and talent pipelines, reporting on training workshops and industry partnerships alongside premieres and concerts. Recent coverage has included Orange Ivory Coast’s Orange Music Talent program and its collaboration with Sony; the MASA Abidjan 2026 training sessions that help artists prepare competitive dossiers; the Jayli Awards; and community festivals such as Festi Leaders in Yopougon. It also profiles rising and established artists, from rapper Himra to veteran singer Chantal Taïba, and tracks the business side of the arts, from production deals to sponsorships.
Média Prime Mag is based in Cocody, within the RTI complex, and serves readers across Ivory Coast and the diaspora—fans, artists, promoters and cultural policymakers. Many stories are reported by journalist Serge Pacôme Didi, whose byline appears on artist features and event coverage. In addition to its site, the magazine maintains social channels, including a YouTube presence for video segments. By centering Ivorian popular culture, spotlighting new talent and explaining how the industry works, Média Prime Mag connects audiences to the people and decisions shaping the country’s creative economy.