Mladi Berana

The media outlet was founded by the non-governmental organisation MladiInfo Montenegro. As stated on its website, the association's primary goal is to improve the position of young people in society through information, education, increasing employability, and raising society's awareness of issues concerning young people.

More specifically, by creating Mladi Berana, the goal is to inform young people in the municipalities where Mladi Info Montenegro had most of its activities and where the organisation estimated that there was a significant lack of information.

"Often young people found out about opportunities or events while they were in progress, or even after they were over, and so they could not participate in them," the organisation's director, Milica Žugić, says.

The team cooperates with the local municipality to ensure timely information. Over time, it has realised that its readership consists not only of young people, but also of older ones, based both in Berane and other cities and countries.

The newsroom consists only of young people, who independently choose topics, events, or people to write about, focusing primarily on the interests of their peers. The outlet's intention and editorial strategy are to report on problems but also to influence potential solutions through mobilising the public or by putting pressure on the local government.

"We want citizens to see us as their service, to let us know when there is a problem, but we also want to provide them with feedback and answers," concludes Žugić.

The most pressing issue the media organisation faces is financial sustainability. The newsroom works mainly voluntarily and is financed only through occasional grants and individual donations, which does not guarantee its long-term sustainability.