Money254 is Kenya’s leading personal finance media brand. We publish articles, videos, infographics, explainers, reviews and how-to guides about financial products, concepts, tools and services to raise financial awareness and understanding among Kenyans. Our Mission: To enable consumers in Kenya to make financial decisions with confidence by providing free access to high-quality financial literacy content tailored to their lived realities. Our Vision: Individuals in Kenya have the knowledge, tools and access to confidently make the most out of the money they have: Individuals have full knowledge of the financial products available to them and the impact those products can have on their lives. Individuals have confidence in their financial decision-making and can access products simply and reliably. Individuals are proactive with their financial planning. No matter their level of income. Financial institutions have the insights to create products people need. We also run Kenya's premier marketplace where Kenyans can compare various financial products. From loans, savings accounts, credit cards, insurance, among others and make financial decisions from a position of knowledge.

Source: Code for Africa

Last updated date: July 2026

Location:
Nairobi, Kenya
Year the organization started publishing:
2021
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Economy and finance
Journalism genres:
Reviews
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
110,000
Twitter number of followers:
1,472
Instagram number of followers:
22,000
YouTube number of followers:
2,460
Tiktok number of followers:
152,100

Management and team

Founders

Female:
0
Male:
2
Founders:
Lorcan O'Çathain, Adam Versprille
Directors:
Tony Mukere

Team

Full-time employees:
5
Part-time employees:
4
Freelancers or consultants:
6
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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