More Branches is a Lagos-based digital media company focused on African youth culture and public life. Launched in 2017 by editor Adedayo Laketu, Nasir Ahmed Achile and Olukorede (Richard) Ogundiya, it publishes reporting, features, interviews and playlists across seven editorial verticals—Music, Visual+, Technology, Business, Fashion, AroundAfrica and News. The outlet frames itself as “the home of conscious content” for Gen Z, with an emphasis on centering African voices and documenting the continent’s fast-moving creative era. Its coverage ranges from artist breakthroughs, fashion and film to technology shifts and civic questions, such as hospital power tariffs or gas shortages, reflecting the everyday issues facing young audiences.
Standout franchises include Friday Music Picks and MORE100, an annual list that spotlights 100 Nigerians shaping governance, technology, activism and culture. Beyond publishing, More Branches sits within More Labs Africa, the company’s creative arm for campaigns, events and partnerships, and it convenes a cross‑country Creative Circle of writers, editors and producers in Nigeria, Ghana and South Africa. The platform’s tone is conversational but deeply reported, aiming to surface under‑told stories and identify emerging talent before it hits the mainstream.
From Lagos, More Branches has built a readership of young, globally minded Africans at home and in the diaspora, positioning the brand as a reference point for what’s new—and what matters—across culture and society.