It all began with the Covid-19 pandemic when a plethora of questions reached Nalan Sipar from the German-Turkish community, such as: "Are Turkish genes immune to the virus?" Without access to German-speaking news, many people got taken in by fake news they could access in Turkish. Sipar noticed the dangerous dimensions mis- and disinformation in migrant communities could reach, and took matters into her hands.

She sent out a tweet asking the federal government to provide basic information about the virus in different languages. The tweet went viral, and the media outlets started adapting. Sipar began collaborating with the German Ministry of Health, creating the first Turkish-language videos against Covid-19 disinformation. In the first 100 days, she posted 86 videos on her YouTube channel.

During the German general elections, Sipar collaborated with the Berlin State Office for Political Education to provide information on elections to the Turkish-speaking community, cover parties' campaigns, electoral promises and candidates, and to include live interviews with prominent politicians. A live stream followed the background reports on election night. All were in the Turkish language, focusing on the needs and interests of Turkish-German communities.

How does she gain and maintain trust? "I have never expressed my personal opinion in my clips. That is a sign of quality - essential for my community," Sipar said.

Since 2021, Nalan Sipar Media has been officially registered as a start-up. The YouTube channel content now ranges from daily news to live reports, street interviews, and a late-night show, depending on the available funding. Nalan Sipar became the first woman to win the Entrepreneurial Journalists competition of the German Journalists Association (DJV).

Source: Oasis Europe

Last updated date: November 2025

Location:
Berlin, Germany
Year the organization started publishing:
2020
Languages:
German
Turkish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Politics
Economy and business
Entertainment and culture
Society and human rights
Economy and finance
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Migration
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Messaging service
Social media platforms
YouTube
WhatsApp
Twitter
Instagram
Tiktok
Primary tech platform or medium used to publish content:
Youtube

Audience and reach

Social media audience

Facebook number of followers:
384
Twitter number of followers:
19,700
Instagram number of followers:
4,701
YouTube number of followers:
26,000
Tiktok number of followers:
1,562

Management and team

Founders

Female:
1
Male:
0
Founders:
Nalan Sipar
Directors:

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
3
Volunteers:
1

Business structure and revenue sources

Organization tax status:
Not yet incorporated / registered
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from local and national government, and other connected governmental institutions or entities
Affiliate advertising
National advertising sold by own team
YouTube channel income
Training services for journalists
Training services for other clients
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Affiliate advertising
The second most important revenue source reported:
Content development for other media

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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