La Negrita Come Coco is a character who promotes Dominican popular culture through social networks. On her website, she fights for the acceptance of Afro-descendant origins in society and, in a joking way, denounces the evils that affect Dominicans. Her name is due to the fact that in the Dominican Republic people often use that term to discriminate against women with dark skin and curly hair. In this way, La Negrita makes fun of those full of prejudices, showing them that anyone with those physical characteristics can be intelligent and capable. Furthermore, with her curvy body, curly hair and tanned skin, she shows that no matter what we are, the important thing is to accept and love ourselves. Its creator, journalist Ndhira Suero Acosta, says: "The idea of ​​La Negrita began while I was in the university. I had the desire to create a blog to promote Dominican culture and I always knew that it would be called Negrita Come Coco. I remember explaining my idea to a teacher and she thought it was good; After that, when I was at the Listín Diario newspaper, I had the opportunity to write an opinion column under the name Negrita Come Coco. Since I saw that people liked it and it was well received, I immediately thought about taking the character to social networks, especially Facebook. "After there, I opened a Twitter account and created my website and an Instagram."

Source: SembraMedia

Last updated date: April 2025

Location:
Santo Domingo, Dominican Republic
Year the organization started publishing:
2011
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Society and human rights
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
8,500
Instagram number of followers:
9,268
YouTube number of followers:
381

Management and team

Founders

Female:
1
Male:
0
Founders:
Indhira Suero
Directors:
Indhira Suero

Team

Full-time employees:
0
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Programmatic ad networks

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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