New Atlas

https://www.newatlas.com
New Atlas connects with tens of millions of readers worldwide on a level of curiosity, hope, and positivity, helping legendary storytellers find their voice and shining a light on the ideas moving humanity forward.

Source: DPA

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2002
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
Canada
New Zealand
United Kingdom
United States

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Technology
Lifestyle
Health and well-being
Journalism genres:
Reviews
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube
Twitter
Facebook
LinkedIn

Management and team

Founders

Female:
0
Male:
1
Founders:
Mike Hanlon
Directors:
Loz Blain, Jenny Woodward

Team

Full-time employees:
7
Part-time employees:
1
Freelancers or consultants:
12
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Programmatic ad networks
Affiliate advertising
Memberships
Website subscriptions
Products and ecommerce
The primary source of revenue reported by media leaders:
Advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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