Núcleo Jornalismo

https://nucleo.jor.br

Núcleo is an initiative that covers the impact of social networks and artificial intelligence on people's lives, from the intersection of journalism and technology. The site was created with the mission of producing investigations based on data and bringing more transparency to government, political debate, and public policies, in different spheres and locations.

Over time, we have adjusted this mission to be more in line with our objectives and with society's demands for information. It is organized around two pillars: content (reports, articles, newsletters) and applications (chatbots, monitors, curation algorithms).

The initiative was incubated by the Volt Data Lab agency, and was launched on January 6, 2020 by journalists Sérgio Spagnuolo and Alexandre Orrico. The entire operation is guided by transparency.

Source: AJOR

Last updated date: December 2025

Location:
São Paulo, Brazil
Year the organization started publishing:
2020
Languages:
English
Portuguese
Type of coverage:
National

Content

Type of content produced by theme:
Science
Politics
Technology
Economy and business
Lifestyle
Health and well-being
Law and crime
Society and human rights
Economy and finance
Journalism industry
Gender
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Telegram
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
Reddit
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
649
Twitter number of followers:
17,400
Instagram number of followers:
5,022

Management and team

Founders

Female:
0
Male:
3
Founders:
Sergio Spagnuolo, Alexandre Orrico, Felippe Mercurio
Directors:
Sergio Spagnuolo, Alexandre Orrico, Felippe Mercurio.

Team

Full-time employees:
6
Part-time employees:
7
Freelancers or consultants:
6
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Other
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Local advertising sold by own team
National advertising sold by own team
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Technology development services
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Other
Others revenue sources:
Venda de tecnologia.

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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