NYDJ Live Media is a Ghanaian media and marketing communications company headquartered in Kumasi. Founded by broadcast journalist Ebenezer Donkoh (NY DJ), the company operates NY DJ Live, an online outlet focused on Ghanaian pop culture and urban entertainment. It reports on music, film and celebrity news with interviews, features and industry commentary, and extends its storytelling to video performance sessions and artist conversations distributed through the BTM Afrika channel. Beyond publishing, NYDJ Live Media supports entertainers and brands with communications strategy, public relations, brand development and campaign execution. In 2015, the company was appointed PR agency for Ghanaian artist Anumaa, underscoring its role connecting talent with the wider media ecosystem. The organization serves audiences in Ghana and the diaspora who follow new releases, awards seasons, and the business currents shaping the creative industries. Its founder brings on‑air and editorial experience from Y102.5FM in Kumasi, and has earned recognition from Avance Media among influential bloggers and young Ghanaians—credibility that strengthens access to artists, labels and event organizers. Combining independent entertainment journalism with client-facing communications work, NYDJ Live Media occupies a distinct position at the intersection of culture coverage and artist relations, helping spotlight contemporary Ghanaian creativity while providing practical media services to the scene it chronicles.