O médiách is a specialised media outlet publishing news from the Slovak and international media industries, based on insider knowledge.

It was founded by journalist Miroslava Kernová, who is still its director and main author. She had previously covered the media industry in Slovakia for around 20 years, writing for established newspapers as well as for her own blog. She later became independent with the O médiách website. Kernová has a network of contacts within the Slovak media industry, and O médiách is the most respected source of information about Slovak journalists and the media industry.

Since the Slovak media market is not large, she runs this project more or less on her own – as a director, and often as the only content creator. At times, the outlet is critical towards politicians attacking the media, but also towards mistakes made by journalists or managers in the Slovak media market.

Source: Oasis Europe

Last updated date: November 2025

Location:
Bratislava, Slovakia
Year the organization started publishing:
2012
Languages:
Slovak
Type of coverage:
National

Content

Type of content produced by theme:
Education
Politics
Technology
Economy and business
Lifestyle
Entertainment and culture
Society and human rights
Entrepreneurship
Journalism industry
Feminism
Refugees
Migration
Journalism genres:
Reviews
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Social media platforms
Mobile app
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
20,000
Twitter number of followers:
6,081

Management and team

Founders

Female:
1
Male:
0
Founders:
Miroslava Kernová
Directors:
Miroslava Kernová

Team

Full-time employees:
1
Part-time employees:
1
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Training services for other clients
The primary source of revenue reported by media leaders:
National advertising sold by own team
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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