O Popular

The news website O Popular was founded in 1998 as an offshoot of the printed newspaper. Initially, the site published the same content as the newspaper. In 2001, they began publishing short exclusive notes for the site and, in 2021, they formed a team of 16 people who work to produce digital content. There are still employees who provide services for print and digital, and both are registered under the same CNPJ. The Jaime Câmara group owns the printed newspaper and website O Popular, 11 Globo and CBN affiliates in Goiás and Tocantins, as well as other companies in these territories. The site's content is exclusive to subscribers.

Source: AJOR

Last updated date:

Location:

Goiânia, Brazil

Year the organization
started publishing:

1998

Languages:

Portuguese

Type of coverage:

Regional

Area of coverage:

Goiás

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Science

Entertainment and culture

Sports

Economy and business

Entrepreneurship

Economy and finance

Education

Lifestyle

Law and crime

Environment

Politics

Health and well-being

Society and human rights

Gender

Feminism

LGBTIQ+

Ethnic minorities

Religious minorities

DEIA: Diversity, equity, inclusion and accessibility

Refugees

Migration

Technology

Journalism genres:

Reviews

Chronicles and non-fiction

Interviews and reporting

Graphic novels and comics

Information services

Opinion

Investigative journalism

Narrative journalism

Satire

Journalism coverage types and techniques:

Breaking news

Live coverage of events

Data journalism

Solutions or constructive journalism

Engaged, community-driven or participatory journalism

Explanatory journalism

Collaborative journalism

Fact-checking

Curated/aggregated content

Tech platforms and other mediums used:

Website

Blog

Newsletter

Messaging service

Social media platforms

Twitter

Facebook

Instagram

Podcast

YouTube

Vodcast or other video platforms

Founders

Female:

Male:

Founders:

Jaime Câmara, Joaquim Câmara, Rebouças Câmara

Directors:

Jaime Câmara Júnior, Breno Machado, Ronaldo Borges, Guliver Leão, Tasso José Câmara

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Advertising

Consultancy services

Audience support / reader revenue

Google Adsense

Programmatic ad networks

Branded content or native advertising

Local advertising sold by own team

National advertising sold by own team

Advertising sold by an external agency

Advertising for local governmental entities

Event sponsorships

Meta content income

Product development and sales

Website subscriptions

The primary source of revenue reported by media leaders:

Advertising

Publishes information about annual revenue

Has an ethics policy / manual

Doesn’t publish an ethics policy / manual

Has a data privacy policy

Publishes a data privacy policy

Doesn’t have a whistleblower policy

Has a complaints policy

Doesn’t publish a complaints policy

Has a sexual harassment or institutional violence policy

Doesn’t publish a sexual harassment or institutional violence policy

Is signed up to a press regulator, trust initiative, or part of a press association

Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

O Popular

Content

Management and team

Founders

Team

Business structure and revenue sources

Transparency