"Olhar Direto" is a news portal with three affiliated sites: "Olhar Jurídico", "Agro Olhar Economia", and "Olhar Conceito". "Olhar Direto" serves as the gateway to these other sites, and its audience primarily comes from this portal.

Founded by journalist Marcos Coutinho in 2001, "Olhar Direto" emerged from his experience as a print journalist with more than 20 years in the field. With the popularization of the internet, Coutinho decided to become an entrepreneur and established "Olhar Direto". At that time, news websites in Cuiabá were few and far between.

Marcos Coutinho ran the company until 2013, when he passed away. His wife, Maria Izabel, took over the project for a few years, and it is currently managed by the couple's son, Matheus Manfrim Coutinho Barbosa.

Source: AJOR

Last updated date: July 2024

Location:
Cuiabá, Brazil
Year the organization started publishing:
2001
Languages:
English
Portuguese
Type of coverage:
Regional
Area of coverage:
Mato Grosso

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
Podcast
Mobile app
YouTube
WhatsApp
Twitter
Facebook
Instagram
Tiktok

Audience and reach

Social media audience

Facebook number of followers:
250,000
Twitter number of followers:
7,200
Instagram number of followers:
190,000

Management and team

Founders

Female:
0
Male:
1
Founders:
Marcos Coutinho
Directors:
Matheus Coutinho

Team

Full-time employees:
16
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
5

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Google Adsense
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
YouTube channel income
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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