Pasadena Now

Pasadena Now is a Newsmagazine that has been published daily since April, 2004 and is among the very oldest continuously operated community news websites in the U.S. Pasadena Now strives to publish a full spectrum of local news and information articles in service to the entire community.

Last updated date: September 2026

Location:

Pasadena, United States

Year the organization
started publishing:

2004

Languages:

English

Type of coverage:

Local

Area of coverage:

Pasadena, CA

Type of content produced by theme:

Science

Education

Politics

Technology

Sports

Law and crime

Journalism genres:

Interviews and reporting

Opinion

Journalism coverage types and techniques:

Breaking news

Engaged, community-driven or participatory journalism

Tech platforms and other mediums used:

Website

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Advertising

Local advertising sold by own team

The primary source of revenue reported by media leaders:

Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Pasadena Now

Content

Business structure and revenue sources