Perth is OK! is a trusted local voice that inspires, excites, and connects the people of WA through optimistic and actionable storytelling. As the largest independent digital media outlet in Western Australia, Perth is OK! is a social media-led platform that focuses on local news and lifestyle content. With over 80% of its audience based in WA, perthisok.com attracts more than 800,000 page views per month, while its newsletter reaches over 100,000 subscribers with a 44% open rate. Across Instagram, TikTok, and Facebook, Perth is OK! has more than 1.5 million followers.

Source: DPA

Last updated date: January 2026

Location:
Australia
Year the organization started publishing:
2014
Languages:
English
Type of coverage:
Regional
Area of coverage:
Western Australia

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Sports
Lifestyle
Health and well-being
Journalism genres:
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
284,000
Instagram number of followers:
846,000
YouTube number of followers:
8,820
Tiktok number of followers:
338,500

Management and team

Founders

Female:
7
Male:
3
Founders:
Blake Kelleway, Luke Whelan
Directors:
Blake Kelleway, Luke Whelan, Troy Mutton

Team

Full-time employees:
9
Part-time employees:
2
Freelancers or consultants:
20
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Meta content income
Sponsorships on social media
Newsletter advertising or sponsorship
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Products and ecommerce

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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