Pikara Magazine is a digital publication with a feminist perspective that is committed to quality journalism and people and stories that are unusual in other media. As its managers explain, “Pikara Magazine proposes quality journalism, with a feminist perspective, starring people and stories that rarely appear in the media.” The objective of the driving team of Pikara Magazine is to “deal with all social and cultural issues with a different approach: incisive, inclusive, committed, transgressive and enjoyable.” The magazine has approximately 200,000 monthly visits. And in 2023 they surpassed the figure of 3,000 digital subscribers to their project. In addition to the digital publication, Pikara Magazine publishes a paper issue each year, of which 5,000 copies are published. Five issues have already been published so far. Full information about the team is available here. This publication combines several sources of income. On the one hand, it has Friends of Pikara, who contribute approximately 30% of the project budget. People who decide to become Friends of Pikara can contribute the amount they wish on a monthly or annual basis. To receive the annual printed issue of the magazine, the minimum annual contribution must be 30 euros. Training is the main source of income for Pikara Magazine: it represents 45% of income. These are training, consulting and advisory work for administrations and NGOs carried out by the magazine's coordinators.  The sale of the paper magazine contributes approximately 25% of the income. Pikara also has advertising revenue. Those responsible for Pikara Magazine consider theirs to be a “communication project.” Thus, in addition to the digital and paper magazine, they have created a feminist debate forum and a feminist glossary in sign language. In addition, Pikara "works to help the visibility of feminist artists, which is why we have a section called #PikaraEnDirecto." Another project promoted by this publication is a journalism laboratory, #PikaraLab, in which multimedia specials are published. The work developed by Pikara Magazine has been awarded several equality, communication and journalism awards. In 2017, for example, they obtained the following recognitions: Zirgari Equality Award, in the category of Empowerment and Change of Values, awarded each year by the Provincial Council of Bizkaia. 'Rural LGTBI identities: the gray tones of Extremadura', by Jairo Marcos and Mª Ángeles Fernández, winner of the Pedro Zerolo Digital Journalism Award. Award from the FanCineGay Festival of Extremadura. 'Thailand reviews the sexual violence in its soap operas', by Ana Salvá, finalist for the Colombine Prize. 'Women in the hole', by Itziar Pequeno and Teresa Villaverde, finalist for the Colombine Prize. It is a project by EME KOMUNIKAZIOA KOOP. ELK. TXIKIA, a non-profit associated worker cooperative that arises from the transformation of a non-profit association.

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Last updated date: March 2025

Location:
Bilbao, España
Year the organization started publishing:
2010
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Lifestyle
Entertainment and culture
Society and human rights
Gender
LGBTIQ+
Refugees
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website

Audience and reach

Social media audience

Facebook number of followers:
132,000
Twitter number of followers:
78,100
Instagram number of followers:
84,400
YouTube number of followers:
9,300

Management and team

Founders

Female:
4
Male:
0
Founders:
June Fernández, Maite Asensio, Itziar Abad, Lucía Martínez Odriozola
Directors:
Teresa Villaverde, María Ángeles Fernández

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Website subscriptions
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Publishes up to date information about its team
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