Plan Arteria

It is an independent music and art information channel. It was born out of a specific need: there was no consolidated space that makes Ecuadorian independent culture visible. Plan Arteria's work is aimed at an audience that is committed to new artistic trends in the region. The medium uses three formats to present its content: texts, podcasts and videos. ArteriaTV is a channel that curates the latest local and international music videos from non-mainstream genres. The medium produces six podcasts – with different names and themes – that seek to spread good quality music with a fresh and different proposal, which is not known by a massive audience because it does not have space on radio or other traditional media. They do it through interviews, conversations, comments. The medium uses several genres: it has spaces for news - national and international -, interviews, photo reports, reviews of albums or artists, blogs and an agenda - to promote independent musical events. His team uses a fresh style in their content that is aimed at Latin Americans who enjoy good music.