Platform For Investigative Journalism And Analysis (Pina)

https://pina.mk/

The Platform for Investigative Journalism and Analysis (PINA) publishes investigative stories.

Its co-founder, Kristina Ozimec, hopes "PINA will bring freshness and new energy in the national media landscape by presenting and promoting new faces in the media discourse, as well as stories ignored by the mainstream media in the country". PINA's mission, as Ozimec describes it, is to find the weightiest stories—that is, those which deal with the everyday life of citizens.

The organisation supports young journalists journalists through journalism training. The Program for Women Journalists trains women in mobile and multimedia journalism and mentors them while they contribute to producing multimedia stories at PINA on topics including gender issues, human rights and underrepresented communities.

PINA also has a programme to mentor and support young journalists that allow them to work on texts and analyses. Furthermore, the outlet is a partner of the Network of Young Journalists.

Source: Oasis Europe

Last updated date: November 2025

Location:
Skopje, North Macedonia
Year the organization started publishing:
2017
Languages:
Macedonian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Technology
Health and well-being
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
5,342
Twitter number of followers:
183
Instagram number of followers:
908

Management and team

Founders

Female:
4
Male:
1
Founders:
Kristina Ozimec, Marina Lazarevska, Zlatica Petkovska, Ivana Mitrovska, Vasko Torkov
Directors:
Kristina Ozimec

Team

Full-time employees:
0
Part-time employees:
3
Freelancers or consultants:
10
Volunteers:
5

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Grants from foreign governments
Grants from United Nations, UNESCO, and other agencies
Services for nonprofit organisations
Training services for journalists
Training services for other clients
The primary source of revenue reported by media leaders:
Grants from foreign governments
The second most important revenue source reported:
Grants from United Nations, UNESCO, and other agencies

Transparency

Publishes information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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