Since February 2006, at Poblanerías we have dedicated ourselves to informing the people of Puebla around the world. We were born as a medium that was not in accordance with the traditional way, where only a group or leadership was covered, and not the things that interest the citizen, about our culture, our daily life, essence and history, that is, of the poblanerias. At Poblanerias.com we started three people, each one going out to the street to look for the news and returning home to edit the material. The growth has been such that today, we have a complete team of professionals in journalism. We have always supported young people, promising ones; to those who make “their first steps” in a complicated profession, but with many rewards and satisfactions. We are dedicated to solutions journalism. Our mission is to explain events to our readers, so that they resolve everyday situations and this contributes to their decision-making. At Poblanerias.com, we do not do industrial journalism, loaded with thousands of notes a day; We do artisanal journalism, we dedicate the appropriate time to each content and production, to publish the most in-depth and confirmed information. One of the things that we always value upwards are multi-platform coverage of relevant events, where we have the ability to broadcast live and publish almost simultaneously: photography, text and video. The primary group that visits us in Poblanerías is between 25 and 35 years old; secondly 18 to 25; third 36 to 45; and belongs to segment A, B and C+, according to their income. Interested in public policies, academia, culture, human rights, gender perspective and vulnerable groups. They have a strong presence on social networks, to consume and share information, mainly from mobile devices and desktop computers. Between 80% and 90% of our audience consult us from mobile devices.

Source: SembraMedia

Last updated date: April 2025

Location:
Heroica Puebla de Zaragoza, Mexico
Year the organization started publishing:
2006
Languages:
English
Spanish
Type of coverage:
Local
Area of coverage:
Puebla

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
116,000
Twitter number of followers:
65,699
Instagram number of followers:
29,660
YouTube number of followers:
5,860
Tiktok number of followers:
129,500

Management and team

Founders

Female:
0
Male:
2
Founders:
Juan Carlos Sánchez Díaz, Luis Enrique Sánchez Fernández
Directors:
Lizeth Flores Jácome, directora editorial; Alejandra Fuentes Arroyo, directora administrativa.

Team

Full-time employees:
9
Part-time employees:
2
Freelancers or consultants:
2
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Training services for journalists
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Google Adsense

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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