Launched by investigative journalists with experience in political, economic, and social topics, in just few months since its launch in December 2021, PRESS became one of the most-read portals in Montenegro, with over 390,000 visits in 30 days.

"We will try to always search for the truth, and we will always be on the side of justice and citizens. The newsroom will not be able to be influenced by interest lobbies and powerful people," said founder Vladimir Otašević.

The portal has published some highly controversial stories in a short period. For example, it published a story about the misuse of state money and payments from the account of the company Plantaže (wine producer and distributor) to private individuals related to the former ruling party DPS. The newsroom has also published several investigative stories about irregularities related to the voter list, domestic politics, and the sports industry.

According to the founder, the outlet's stories are read outside Montenegro, both in the Balkans and beyond and he also stresses how, few months after launching the media outlet, more than 26,000 visitors from as many as 75 countries entered the website in 24 hours. However, the organisation shares the challenges of other independent media outlets in Montenegro to ensure its sustainability, as they are funded predominantly through project-based grant funding.

Source: Oasis Europe

Last updated date: November 2025

Location:
Podgorica, Montenegro
Year the organization started publishing:
2021
Languages:
Other
Type of coverage:
International
Countries of coverage:
Albania
Bosnia and Herzegovina
Croatia
Kosovo
Montenegro
Other
Serbia
Other countries of coverage:

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
Mobile app
YouTube
WhatsApp
Signal
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
6,700
Instagram number of followers:
96
YouTube number of followers:
242

Management and team

Founders

Female:
0
Male:
2
Founders:
Vladimir Otašević, Rade Jocović
Directors:
Vladimir Otašević

Team

Full-time employees:
5
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from private donor organisations
Grants from foreign governments
Google Adsense
Affiliate advertising
Local advertising sold by own team
National advertising sold by own team
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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