Vision: To inspire hope and pride in every Nigerian.
Mission: As a human-centered enterprise, to continuously strive towards creating a good, well-informed and empathetic society for Nigeria and Nigerians through reliable news management, impactful research, innovative initiatives/competitions, positive interactions/memories and creative art.
For the work on PositiveNaija, the cardinal point of impact is to be able to cast the visions of the future by uplifting the self-belief that Nigeria and Nigerians are actually capable of doing good, doing it even in an outstanding or excellent manner, and doing it the right way by recording the unique progress and development being experienced collectively – no matter how slow or how ‘insignificant’ it might be especially when considering certain sectors/aspects of the society.
With PositiveNaija assisting in improving the national image or outlook of Nigeria positively, the image of the country can most effectively be positively influenced by the commitment of the Nigerian Government to good governance, respect for rule of law as well as the Nigerian people who trust and believe in themselves and the future they are creating.