Posta is an Argentine podcast production company founded in 2014 that stands out for addressing audio content, both non-fiction and fiction, with a conversational and narrative approach. Its business model is based on co-productions and the development of branded content. It was selected to be part of the group of media accelerated by Speed, an initiative supported by SembraMedia, ICFJ and Luminate, and its case study can be read here. Thanks to the Speed acceleration process, Posta successfully participated in the Demo Day of the Addventure angel investor club, managing to stand out among the finalists and opening opportunities for conversations about potential investments. Posta's daily journalistic podcast, "Esto Pasó Posta", stood out by obtaining second place in the 2020 Digital Journalism Innovation Award awarded by the Argentine Journalism Forum (FOPEA) and Google News Lab in Argentina. From this experience, Posta has managed to grow its products in the podcast field, turning "Esto Pasó Posta" in a deeper and longer weekly version. Additionally, Spotify became interested in Posta's talent, and asked them to create a daily podcast for their Argentine selection of "Ruta Diaria", which was called "5 minutes more" and managed to become a leader in audience during its time in force. The experience and knowledge acquired by Posta have also impacted the local journalistic ecosystem. They have collaborated in the design of products for other media, such as "En Foco" of Red/Action and "The Checked Podcast" of the Argentine public discourse verification medium, Chequeado.Posta Studios, on the other hand, is the unit specialized in branded content and co-productions of the medium. They work with recognized international brands such as Netflix, Mercado Libre, Microsoft, PlayStation, HBO, National Geographic, Uber and 50 other top-level brands, seeking to convert the messages and stories of these brands into original audio content.