Prizma was established as an outlet for journalists without space in mainstream media to publish their stories. It produces narrative and investigative journalism, and in-depth analyses.

"Throughout the years, we have developed journalism that scratches under the surface," the founder, Ana Petrusheva, explained.

Prizma consists of six full-time journalists and five part-time journalists. Its journalists have won several awards, including the the EU award for Investigative Journalism for North Macedonia in 2016 for the series of stories on Dossier Telekom that year (about a corruption scheme involving the company Telecom and its relations with the Macedonian government since 2001), and in 2017, for producing a database on agricultural subventions.

According to Petrusheva, journalism awards are not the only indicator of success; as she stressed, Prizma published stories on corruption scandals that have caused societal implications but were not awarded.

"We deal with topics that we consider key for democratisation, reforms, and alignment with the EU legislation," she explained.

Prizma relies on grants, consultancy and training for journalists to fund its work.

Source: Oasis Europe

Last updated date: November 2025

Location:
Skopje, North Macedonia
Year the organization started publishing:
2013
Languages:
Albanian
Macedonian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Journalism industry
Gender
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Twitter
Facebook
Instagram
Tiktok
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
27,000
Twitter number of followers:
3,851
Instagram number of followers:
1,268
YouTube number of followers:
262

Management and team

Founders

Female:
4
Male:
1
Founders:
Ana Petrusheva, Tamara Causidis, Sabina Fakic, Iso Rusi
Directors:
Ana Petrusheva

Team

Full-time employees:
10
Part-time employees:
5
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Grants from private donor organisations
Grants from foreign governments
Services for nonprofit organisations
Training services for journalists
The primary source of revenue reported by media leaders:
Grants from foreign governments
The second most important revenue source reported:
Consultancy services

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.