Proclama Cauca Y Valle

https://www.proclamadelcauca.com/
Proclama del Pacífico is a media network (printed newspaper, radio station, website and social networks) based in the municipality of Santander de Quilichao, Cali, Popayán, Pasto, Quibdó and Bogota. It is the most important media outlet in southwestern Colombia, it does journalism in an objective and impartial manner, from an analytical and opinion point. It was created in 1983 with the objective of making visible and reporting events in the region; which historically has been a region marked by armed conflict and drug trafficking. Since 2004, the newspaper Proclama Cauca y Valle became a digital medium, expanding coverage to all its users nationally and worldwide, through the Internet. It is directed by journalist Alfonso José Luna Geller, who has more than 40 years of journalistic experience. It offers advertising services (graphic design, professional and aerial photography, advertising, editing of books, magazines, production and broadcast of videos, classifieds and edicts) in the printed newspaper, on the website www.proclamadelpacifico.com and on the virtual station Proclama Radio.

Source: SembraMedia

Last updated date: April 2025

Location:
Colombia
Year the organization started publishing:
2004
Languages:
No information available
Type of coverage:
Regional
Area of coverage:
Suroccidente de Colombia

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Sports
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Radio streaming
Podcast
Print
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
348,000
Twitter number of followers:
20,000
Instagram number of followers:
26,000
YouTube number of followers:
34,000
Tiktok number of followers:
30,000

Management and team

Founders

Female:
2
Male:
3
Founders:
Alfonso Luna, Flor Criollo, David Luna, Hernán Luna, Diana Luna
Directors:
Alfonso Jose Luna Geller

Team

Full-time employees:
8
Part-time employees:
2
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)
All revenue sources reported by media leaders:
Advertising
Consultancy services
Audience support / reader revenue
Grants from Google
Grants from Meta
Grants from corporations
Grants from foreign governments
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
YouTube channel income
Meta content income
Content development for other media
Content development for other non-journalistic companies
Memberships
Crowdfunding campaigns
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
National advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.