In 2015, journalist Rui Miguel Abreu launched Rimas e Batidas (in English: Rhymes and beats) to focus on "a series of album releases and new artists who drew interest from the public but weren't being given attention by most traditional media".
"We feel we have become a reference in the music world," Abreu says. According to him, the media outlet has been the first, time and time again, to break music-related news or to notice an up-and-coming musician; some artists refuse to give interviews to any media other than Rimas e Batidas, or know they are about to have their big break because Rimas e Batidas wrote about them.
"We were never afraid to ignore an artist every traditional media was raving about, and we were never afraid to be the only ones to talk about a musician everyone was ignoring. As a result, music journalists in mainstream media read Rimas e Batidas when they need to prepare an interview or a piece about a musician," Abreu says.
Rimas e Batidas annually reaches 320,000 visitors from Portugal, Angola, and Brazil.
It's primarily funded by advertising and consultancy services in lineups for music festivals, one of Abreu's areas of expertise.
Source: Oasis Europe
Last updated date: November 2025
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