Rugbydicted Magazine

https://rugbydicted.substack.com/
Rugbydicted Magazine is East & Central Africa’s first long-form rugby publication dedicated to telling the game’s stories as they are truly lived—raw, human, and unapologetically honest. Founded on the belief that rugby is more than a sport, Rugbydicted documents the culture, sacrifice, pain, and pride that define the game across the region. We are not interested in headlines alone; we are interested in the people behind them. At Rugbydicted, rugby is told through bruised knees, broken bones, lost teeth, and quiet moments of doubt that never make it onto highlight reels. We explore the journeys of players who rose without privilege, coaches who built empires from dust and discipline, and teams that carried entire communities on their backs. Our stories live in muddy training grounds, long bus rides, unpaid seasons, and the unspoken loyalty that keeps players showing up long after the applause fades. The magazine focuses on character-driven storytelling. Every profile, feature, and investigative piece is written to reveal the human being behind the jersey—the fears they carry, the sacrifices they make, and the price they pay for loving the game. From grassroots rugby to elite competition, from men’s to women’s rugby, Rugbydicted captures the full ecosystem of the sport in East and Central Africa with depth, respect, and truth. Rugbydicted also serves as a historical record. African rugby has long been under-documented, its heroes forgotten too quickly and its lessons rarely preserved. We exist to archive these stories before they disappear—to ensure that future generations understand not just who played the game, but how and why they played it. In doing so, we challenge shallow narratives and confront uncomfortable realities, including mismanagement, systemic neglect, and wasted potential, while still celebrating resilience, brilliance, and progress. Editorially, Rugbydicted blends the narrative depth of literary journalism with the rigor of sports reporting. Facts matter, context matters, and authenticity is non-negotiable. We do not sensationalize. We do not romanticize struggle for effect. We tell the truth carefully, courageously, and with empathy. Every story is crafted to feel lived-in—written with a voice that respects the intelligence of the reader and the dignity of the subject. Ultimately, Rugbydicted Magazine is for those who love rugby beyond the scoreboard: the players who never made headlines, the fans who stood in the rain, the coaches who built teams with nothing but belief, and the communities that found identity through the game. This is African rugby, documented from the inside. Not imagined. Not diluted. Just real.

Source: Code for Africa

Last updated date: July 2026

Location:
Nairobi, Kenya
Year the organization started publishing:
2015
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Sports
Journalism genres:
Narrative journalism
Journalism coverage types and techniques:
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
YouTube
Twitter
Instagram
Tiktok

Audience and reach

Social media audience

Facebook number of followers:
5,020
Twitter number of followers:
213
Instagram number of followers:
1,287
YouTube number of followers:
152
Tiktok number of followers:
875

Management and team

Founders

Female:
0
Male:
2
Founders:
1.Peter,Kilonzo 2.Felix, Musyoka
Directors:
Felixmusyoka,peterkilonzo

Team

Full-time employees:
2
Part-time employees:
0
Freelancers or consultants:
4
Volunteers:
4

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.