Ruskeat Tytöt Media

https://www.ruskeattytot.fi/

Ruskeat Tytöt Media (in English: Brown Girls Media) is the first Finnish cultural media outlet focused on including and representing the perspectives of racialised minorities and people with underrepresented genders in the Finnish media industry. The media outlet started in 2015 as a personal blog by writer Koko Hubara. In 2017, the blog became a non-profit organisation and an online publication.

Ruskeat Tytöt Media uses the term "Brown" to refer to the people society has racialised in Finland. In contrast, the term "Girls" in the media outlet's title relates to gender diversity and the media outlet's goal of showing the voices of those whose gender identity is systematically underrepresented.

Ruskeat Tytöt Media is editorially independent and free to read. Articles are published in Finnish or English. Its mission is to promote cultural exchange and social inclusion through arts and culture.

The media organisation currently works with rotating guest editors and the writers are both freelance established journalists as new voices. The digital magazines explore various journalism genres, styles, and media formats, including audio and video; the articles dive into topics such as identity, complex societal issues, and feminist thought and theory.

In addition to the online publication, the organisation runs a writing course to promote underrepresented voices in the Finnish literature and media industry.

Source: Oasis Europe

Last updated date: November 2025

Location:
Helsinki, Finland
Year the organization started publishing:
2017
Languages:
English
Finnish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Instagram number of followers:
22,300
YouTube number of followers:
111

Management and team

Founders

Female:
0
Male:
0
Founders:
Koko Hubara, Ervin Latimer, Caroline Suinner
Directors:
Fiona Elone, Jasmina Amzil, Koko Hubara

Team

Full-time employees:
0
Part-time employees:
1
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants from corporations
Grants from local and national government, and other connected governmental institutions or entities
Affiliate advertising
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Services for local governmental entities
Training services for journalists
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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