SA People

SA People celebrates South Africans everywhere, in South Africa and overseas. SA People is part of the Blue Sky Publications group, publishers of The South African, one of South Africa’s largest and fastest-growing news publications. It is a news website with a sense of community that connects and celebrates South Africans worldwide. The site publishes mostly positive content, aimed primarily at the expat market, but enjoyed equally by those back home. SA People was founded in 2009 by two expats behind SA’s largest reuniting website, SAReunited. Since then, SA People has become the go-to site for South Africans abroad, whether for news, tips on navigating their new lives abroad, or to connect with their roots. SA People offers the SA diaspora a place to enjoy familiar humour, stories and breathtaking photos of the land, they still call home.

Source: Code for Africa

Last updated date: July 2026

Location:

Cape Town, South Africa

Year the organization started publishing:

2009

Languages:

English

Type of coverage:

National

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Environment

Politics

Sports

Lifestyle

Health and well-being

Law and crime

Economy and finance

Journalism genres:

Chronicles and non-fiction

Information services

Opinion

Journalism coverage types and techniques:

Engaged, community-driven or participatory journalism

Explanatory journalism

Tech platforms and other mediums used:

Social media platforms

Podcast

YouTube

Twitter

Facebook

Instagram

Social media audience

Facebook number of followers:

305,000

Twitter number of followers:

4,943

Instagram number of followers:

20,800

YouTube number of followers:

1,950

Founders

Female:

Male:

Founders:

Jenni Baxter Amanda Stergianos

Directors:

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Sa People

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources