sCOOL Media is part of the Media Literacy in the Classroom initiative by the Association of European Journalists-Bulgaria in cooperation with the Bulgarian Fulbright Commission and the America for Bulgaria Foundation. It aims to equip high school students in Bulgaria with the necessary skills to critically assess, interpret, and analyse information.

sCOOL Media aims to help build a new generation of reporters who can distinguish fact from fiction by developing their critical thinking in order to deal with the excess of information in the digital age.

sCOOL Media helps high school students become well-versed in the ways the media works, allowing them to work alongside experienced editors to produce quality pieces, and provides a platform to present their work to a wider audience.

Stories published on the bilingual site (in Bulgarian and English) follow journalistic ethics and standards, as the students also hone their skills in news-gathering, writing, and fact-checking and learn more about the profession.

Source: Oasis Europe

Last updated date: November 2025

Location:
Sofia, Bulgaria
Year the organization started publishing:
2019
Languages:
Bulgarian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Technology
Economy and business
Entertainment and culture
Society and human rights
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Live coverage of events
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
1,144
Instagram number of followers:
393
YouTube number of followers:
52
Tiktok number of followers:
7

Management and team

Founders

Female:
5
Male:
2
Founders:
Boryana Dzhambazova, Maria Cheresheva, Tsvetelina Hristova, Fani Bachvarova, Liuba Iordanova, Ivan Radev, Martin Dimitrov
Directors:
Maria Cheresheva, Liuba Iordanova

Team

Full-time employees:
0
Part-time employees:
2
Freelancers or consultants:
4
Volunteers:
5

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Grants from foreign governments

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.