Senego is a Senegalese digital news organization based in Dakar. Launched on August 29, 2008, it publishes primarily in French and delivers breaking news, analysis, and video reports across politics, society, business, culture, religion, and sport, serving audiences in Senegal and the diaspora. The newsroom operates around the clock and is led by publisher Sidy Mbacké, with Mangoné Ka as editor‑in‑chief, supported by a team of reporters, photographers and video producers. Built mobile‑first, Senego expanded early into apps—rolling out Android and iOS versions in 2012—that have since become among the country’s most downloaded news apps; by 2015 they had surpassed 600,000 installs, reflecting the outlet’s large on‑the‑go audience. Senego distributes in multiple formats, including short‑form video through “Senego TV,” and covers major events with live updates and on‑scene reporting. Its business model centers on advertising, including display, video and sponsored content. In February 2024, journalists at the company formed an officially installed section of the SYNPICS media workers’ union, marking a milestone in its internal governance. With a focus on fast, locally grounded reporting and broad topic coverage, Senego has become a prominent reference point in Senegal’s online media landscape, known for its constant news updates and strong presence on mobile platforms. Its Dakar headquarters house dedicated studios and editing suites to support daily video production.

Source: Code for Africa

Last updated date: July 2026

Location:
Dakar, Senegal
Year the organization started publishing:
2014
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Entertainment and culture
Society and human rights
Economy and finance
Journalism genres:
Chronicles and non-fiction
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
Facebook

Audience and reach

Social media audience

Facebook number of followers:
482,000
Twitter number of followers:
354,302
Instagram number of followers:
546,000
YouTube number of followers:
860,000
Tiktok number of followers:
29,900

Management and team

Founders

Female:
1
Male:
1
Founders:
Sidy MBACKÉ
Directors:
Sidy MBACKÉ, Mangoné KA, Amath Diouf

Team

Full-time employees:
18
Part-time employees:
0
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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