Sentiido is an independent digital media specialized in journalism, analysis and opinion on issues of diversity, gender and social change. This media seeks to do in-depth and creative journalism as a tool to provide knowledge and contribute to the construction of a better-informed, fairer and more inclusive society. On issues of diversity – especially regarding LGBT communities – it has stood out as the pioneering digital medium in Colombia in moving from traditional activism to original, rigorous journalism with various formats – including hangouts and data journalism. In their content they even question the LGBT acronym and the community's treatment of those who have diverse sexualities and lifestyles. "Sentiido is an opinion former, a generator of tools for education in sexual diversity and gender and a space that, through in-depth journalism, contributes to social change," says Lina Cuéllar Wills, its director. In 2015 they won the Cemex-TEC ​​Award with Ashoka, for entrepreneurship with a social emphasis.

Source: SembraMedia

Last updated date: April 2025

Location:
Bogotá, Colombia
Year the organization started publishing:
2013
Languages:
English
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Chile
Colombia
Costa Rica
Mexico
Peru
United States

Content

Type of content produced by theme:
Science
Education
Entertainment and culture
Society and human rights
Gender
Feminism
LGBTIQ+
Journalism genres:
Reviews
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
19,000
Twitter number of followers:
16,300
Instagram number of followers:
19,200
YouTube number of followers:
2,110
Tiktok number of followers:
286

Management and team

Founders

Female:
1
Male:
0
Founders:
Li Cuellar (elle), María Mercedes Acosta (ella)
Directors:
Li Cuellar. Directore ejecutive, Ma. Mercedes Acosta. Directora Periodística, Juliana Martínez: dir. de investigaciones

Team

Full-time employees:
4
Part-time employees:
5
Freelancers or consultants:
6
Volunteers:
1

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Training services for journalists
Product development and sales
Content development for other media
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Services for nonprofit organisations
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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