Shifter was founded in 2016, aiming to raise awareness, through information, about the stories of innovative businesses nationwide. The two founders believed that as there was an increase in start-up companies, which played an important role in restructuring the economy, this new sector deserved more and better journalism.
The newsroom publishes news, analysis, stories, and tips for people looking to enter the tech world, be innovative, or become entrepreneurs.
Some content is free to access, although it is possible to sign up for a monthly or yearly subscription to access more content with the Shifter Plus membership. Start-ups receive a discount if they sign up for an annual membership.
Shifter also produces a podcast with the same name as the media outlet. The host interviews entrepreneurs, managers, innovators, and other professionals who give their perspectives on today's and future business life.
It also has a newsletter, a tech jobs database, and webinar courses on Shifter Academy, where those interested can learn about entrepreneurship and how to set up a start-up.
Source: Oasis Europe
Last updated date: November 2025
Why is this profile included?
This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.