Shit You Should Care About

https://www.shityoushouldcareabout.com/

Shit You Should Care About is a media company that exists on social media (Instagram, Twitter, Tik Tok),

Source: Project Oasis New Zealand

Last updated date: March 2026

Location:
New Zealand
Year the organization started publishing:
2018
Languages:
English
Type of coverage:
International
Countries of coverage:
Australia
New Zealand

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Breaking news
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
142,000
Twitter number of followers:
44,400
Instagram number of followers:
3,400,000
YouTube number of followers:
240
Tiktok number of followers:
174,400

Management and team

Founders

Female:
3
Male:
0
Founders:
Lucy Blakiston, Ruby Edwards, Olivia Mercer
Directors:
Lucy Blakiston

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Services for clients and other private corporations
Training services for journalists
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Newsletter subscriptions
Products and ecommerce
Sales of books, videos or other content products
Sponsorships on social media
Newsletter advertising or sponsorship
The primary source of revenue reported by media leaders:
Audience support / reader revenue
The second most important revenue source reported:
Advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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