ShoBiz TV is a Ghanaian entertainment broadcaster and digital news outlet launched on March 3, 2023. Based in Nungua–Addogonnor, Accra, the channel operates under Kamba Media and targets viewers aged roughly six to forty‑five with a mix of music, celebrity, lifestyle and youth‑oriented talk programming. Its first flagship program, Sun Up, is a weekday morning show (7:00–9:00 a.m.) that sets the tone for the day with culture and entertainment conversations. Alongside its linear channel, ShoBiz TV publishes daily stories across entertainment and celebrity beats and increasingly reports general national news on its digital platform, expanding its reach beyond show business to wider public-interest topics. The brand’s community presence is visible through on‑ground events, including an Easter Kids’ Party held in April 2023 in partnership with Kamba Media Foundation for children in its Nungua–Addogonnor neighborhood. Leadership at launch included CEO Kwame Obuobisa Gyasi, with Kamba Media president Ken Mason framing the project as a homegrown platform for Ghana’s creative scene. Since test transmissions in late 2022, ShoBiz TV has positioned itself as a locally rooted channel that highlights Ghanaian pop culture while building a newsroom and studio slate designed for everyday viewers and social audiences.