Siljan News is a local media company aiming to be the primary news source for people living in the Swedish region of Dalarna. Siljan News has a "politically independent newsroom and always strives to be impartial and objective in its news reporting".

Before the media organisation was launched in 2017, the sparsely populated towns and cities of Dalarma were largely overlooked due to the centralisation of most Swedish media organisations.

"Regional media downsized their presence in these communities," the co-founder and CEO Thorbjörn Carlsson says. "We wanted to move in the opposite direction: to decentralise and therefore be closer to our readership."

If nobody covers the region you live in, Carlsson said, "you start to think you and your community are unimportant". Siljan News has different websites for each municipality they cover. These are: Gagnef, Orsa, Mora, Rättvik, Säter, Leksund, Älvdalen, Vansbro, and Malung-Sälen.

Source: Oasis Europe

Last updated date: November 2025

Location:
Dalarna, Sweden
Year the organization started publishing:
2017
Languages:
Swedish
Type of coverage:
Local
Area of coverage:
Gagnef, Orsa, Mora, Rättvik, Säter, Leksund, Älvdalen, Vansbro, Malung-Sälen

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Environment
Politics
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Refugees
Migration
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Mobile app
Print
YouTube
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
14,400
Instagram number of followers:
65
YouTube number of followers:
204

Management and team

Founders

Female:
0
Male:
4
Founders:
Thorbjörn Carlsson, Mats Ingels, Tommy Berglund, Thomas Peterssohn
Directors:
Thorbjörn Carlsson, Mats Ingels

Team

Full-time employees:
3
Part-time employees:
3
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Product development and sales
Content development for other non-journalistic companies
Individual donations
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Grants from local and national government, and other connected governmental institutions or entities

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.