Sitemarca is a digital media specialized in covering marketing, advertising and branding issues, although its scope has evolved to also address topics that generate impact and leave a mark on life, as its name suggests: “Si Te Marca.” Since its creation in 2007 as a blog, the site has expanded its focus, covering topics that include not only commercial brands, but also travel content, sustainability, astrology, tarot and other issues of social and cultural interest. Sitemarca's editorial proposal is characterized by offering news, campaign analysis and in-depth interviews with a perspective that seeks to go beyond the informative. Over the years, Sitemarca has strengthened its presence on social networks, integrating its digital platforms with its profiles on Twitter, Facebook and other media, where it shares content and maintains direct interaction with its audience. Sitemarca is also recognized in the sector for its audiovisual content and for its coverage of topics of current interest, such as elections, sporting events and advertising campaigns, adapting its categories according to emerging topics. In addition to its journalistic content, it has had the support of various brands and advertising agencies, which have found in the medium a relevant dissemination space for their campaigns and messages.

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Last updated date: March 2025

Source: SembraMedia

Location:
Buenos Aires, Argentina
Year the organization started publishing:
2009
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Spain
Paraguay
Argentina
United States
Bolivia
Canada
Chile
Costa Rica
Mexico
Uruguay

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Technology
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Entrepreneurship
Journalism genres:
Interviews and reporting
Information services
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
2,700
Twitter number of followers:
6,630
Instagram number of followers:
2,960
YouTube number of followers:
2,607

Management and team

Founders

Female:
1
Male:
0
Founders:
Alicia Vidal
Directors:
Alicia Vidal

Team

Full-time employees:
1
Part-time employees:
3
Freelancers or consultants:
3
Volunteers:
2

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)
All revenue sources reported by media leaders:
Advertising
Content services for others
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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