Proyecto Soma is a Peruvian organization that operates at the Latin American level, dedicated to information, education and the care necessary in a world with drugs. In addition to executing risk reduction and pleasure management strategies in nightlife spaces, Soma is a media outlet that curates information on social networks and develops its own journalistic content in different formats. On November 16, 2018, Soma recommended the first article on Instagram, which rescued the essential points of the article How Seniors Joined the Cannabis Craze, in The New Yorker. Three months later, they published the website with a first text: How to intoxicate yourself with your own brain chemistry, a version adapted and translated by Soma from an article published by the Mosaic Science portal. In November 2021, they began their risk and harm reduction interventions at parties and nightlife spaces, providing information and analyzing substances. Why talk about drugs? Humanity has always used drugs. For this reason, the prohibition of these, fifty years ago, has not made them disappear, nor has consumption and violence decreased. The ban only exposes users to the greatest risk: ignorance. The taboo around these creates lies that undermine the well-being and freedom of millions, it means that substances reach people before they know how to use them, and the informal market does not guarantee that the substances are what they say they are. Today, the lies and disastrous consequences of the war on drugs are evident and new harm reduction policies are increasingly welcomed. These are based on accepting that drug use is a reality and that there are multiple strategies for people to relate to them with lower risks. The transition to a world with regulated drugs is inevitable, in accordance with respect for democracy, freedoms, well-being and human rights.

Source: SembraMedia

Last updated date: April 2025

Location:
Lima, Peru
Year the organization started publishing:
2018
Languages:
English
Spanish
Type of coverage:
Regional
Area of coverage:
América Latina

Content

Type of content produced by theme:
Science
Education
Entertainment and culture
Society and human rights
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
3,800
Twitter number of followers:
4,186
Instagram number of followers:
27,400
YouTube number of followers:
206

Management and team

Founders

Female:
0
Male:
2
Founders:
Esteban Acuña Venegas, Raúl Lescano Méndez.
Directors:
Francesca Brivio, Humberto Rotondo, Raúl Lescano, Esteban Acuña.

Team

Full-time employees:
3
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
4

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Audience support / reader revenue
Grants from corporations
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Product development and sales
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Programmatic ad networks

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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