Sova is a Russian-language publication that aims to serve as an independent voice from Georgia. It is one of the first Russian-language media outlets providing balanced coverage of Georgia's developments, representing an alternative to Russian state-sponsored sources.

Sova mainly targets Georgia's ethnic minorities and other Russian-speaking populations in the Caucasus, including the occupied territories of Abkhazia and Samachablo. However, in 2021, its audience increased and included readers from Ukraine and Russia, actively seeking news from independent and external sources in Russian.

Sova was founded in Tbilisi in 2016 by a group of journalists previously working for PIK, a Russian-language Georgian TV channel. After Crimea's annexation by Russia in 2014, it became clear that Russia's interests in the Caucasus had deepened, and the Kremlin propaganda would strengthen, especially targeting the Russian-speaking population. Sova aimed to be an alternative information source to that propaganda.

Sova reports on politics, economics, and other integral aspects of modern life. The media outlet publishes articles, photo and video stories, blogs and YouTube shows.

In 2021, Sova actively started to report on Ukraine, as the journalists could find many similarities between the ongoing events and the situation in Georgia before Russia's invasion in 2008. Sova also published a project called Analogues, which documented these similarities and provided the Georgian perspective and experience; it compared Russian officials' statements before the invasion of Georgia in 2008 with those made before the invasion of Ukraine in early 2022.

Source: Oasis Europe

Last updated date: November 2025

Location:
Tbilisi, Georgia
Year the organization started publishing:
2016
Languages:
Russian
Type of coverage:
International
Countries of coverage:
Armenia
Azerbaijan
Georgia
Other
Ukraine
Other countries of coverage:
Russia

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Politics
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
YouTube
Telegram
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
54,000
Twitter number of followers:
457
Instagram number of followers:
4,277
YouTube number of followers:
23,500

Management and team

Founders

Female:
1
Male:
1
Founders:
Marta Ardashelia, Eduard Aznaurovi
Directors:
Eduard Aznaurovi

Team

Full-time employees:
7
Part-time employees:
1
Freelancers or consultants:
7
Volunteers:
1

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Content services for others
Grants from private donor organisations
Grants from foreign governments
Google Adsense
Local advertising sold by own team
YouTube channel income
Meta content income
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
The primary source of revenue reported by media leaders:
Grants from private donor organisations
The second most important revenue source reported:
Grants from foreign governments

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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